Stronger stories lead to stronger schools.


Know your audience

Segmentation & Targeting

Research & Discovery

Audience Workshops

Parent Focus Groups

Personas and Journey Mapping


Build your Story

Brand Strategy

Identity Design

Annual Campaigns

Content Strategy

Content Calendars

Share your Content

Email Newsletters

Website Design

Printed Materials

Logo Design

Media Strategy

Discover new ideas

Every Monday we deliver fresh ideas to start your week off strong.

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  • Survey Revisions
  • Survey Delivery
  • Survey Response Collection
  • Survey Results: Analysis
  • Survey Results: Action Report

Did you already send a survey and need help making meaningful sense of the results?

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1. Strategic Intent

Kick off your Workshops with setting the strategic intent. This includes context setting, establishing workshop goals based on your school’s formal mission statement and deep dive audience engagement exercises to focus your strategy around who needs to hear your story most.


2. Vision Exploration

Through fast lateral thinking methods, we consider, weigh and prioritize messaging angles that support your school’s mission.


3. Vision Focus

We refine your story priorities. We edit with scrutiny and establish a strong story strategy and clear vision roadmap to guide all of your school’s messaging.


Learn 2




Our work with Chappaqua Friends won GOLD for Logo &  SILVER for High Impact from the InspirEd School Marketer Awards.

Check out the interview with Cheryl Fisher on how to produce an Award-winning Logo.



Brand Identity | Website Design

Growing into goodness

Chappaqua Friends needed to reflect the essence of their story in all materials. We needed to communicate their distinct character, their thoughtful and deliberate approach to progressive education and the strength and kindness of their community. The result: clarity, simplicity and warmth in their brand and website design.



Audience Strategy | Persona Development

CEO is not a target

Universities need strong connections with C-Suite executives. The problem is, ‘CEO’ is way too broad of a target. When you target everyone, you connect with no one. We worked with a top University to identify, prioritize, develop and connect with the C-suite. The result: real insights and emotive drivers on their priority targets. They now know who they are connecting with and how to connect with them through stronger content marketing.



Product Development | Materials Design


We work with Brand School by BrandTwist, the premier online school for entrepreneurs and small business to transform their brands. The result: new product launches and materials to address the learning needs of the Brand School student.