Stronger stories lead to stronger schools.
Know your audience
Segmentation & Targeting
Research & Discovery
Parent Focus Groups
Personas and Journey Mapping
Build your Story
Share your Content
Discover new ideas
Every Monday we deliver fresh ideas to start your week off strong.
Opt-in: HelloJoe from HelloMethod
Our customized survey solutions start at only $650. They are cost effective and bring an impactful outward perspective to your results and action plan.
We can help you with:
- Survey Strategy
- Survey Development
- Survey Revisions
- Survey Delivery
- Survey Response Collection
- Survey Results: Analysis
- Survey Results: Action Report
Did you already send a survey and need help making meaningful sense of the results?
We will help you analyze your results starting at $300.
Ready for a strong survey?
1. Strategic Intent
Kick off your Workshops with setting the strategic intent. This includes context setting, establishing workshop goals based on your school’s formal mission statement and deep dive audience engagement exercises to focus your strategy around who needs to hear your story most.
2. Vision Exploration
Through fast lateral thinking methods, we consider, weigh and prioritize messaging angles that support your school’s mission.
3. Vision Focus
We refine your story priorities. We edit with scrutiny and establish a strong story strategy and clear vision roadmap to guide all of your school’s messaging.
READY TO STRENGTHEN YOUR STORY?
Our work with Chappaqua Friends won GOLD for Logo & SILVER for High Impact from the InspirEd School Marketer Awards.
Check out the interview with Cheryl Fisher on how to produce an Award-winning Logo.
Brand Identity | Website Design
Growing into goodness
Chappaqua Friends needed to reflect the essence of their story in all materials. We needed to communicate their distinct character, their thoughtful and deliberate approach to progressive education and the strength and kindness of their community. The result: clarity, simplicity and warmth in their brand and website design.
Audience Strategy | Persona Development
CEO is not a target
Universities need strong connections with C-Suite executives. The problem is, ‘CEO’ is way too broad of a target. When you target everyone, you connect with no one. We worked with a top University to identify, prioritize, develop and connect with the C-suite. The result: real insights and emotive drivers on their priority targets. They now know who they are connecting with and how to connect with them through stronger content marketing.
Product Development | Materials Design
We work with Brand School by BrandTwist, the premier online school for entrepreneurs and small business to transform their brands. The result: new product launches and materials to address the learning needs of the Brand School student.