As you make updates to your school’s website, email campaigns and print materials this summer, look beyond the world of independent schools for strong ideas. Focus outward to learn from the bravest teams in creativity who are producing work in all industries.
The best place to find them is the Cannes Lions International Festival of Creativity. While your school’s marketing budget may not afford to send you to France, you can still immerse yourself in The Work. Access to the most coveted showcase of marketing communications work from around the globe is FREE and always delivers on inspiring new ideas.
Start with the Digital Craft Lions. They feature flawless design, masterful execution and outstanding user experience created for all digital environments. Here are 3 examples that really stand out for us.
The students of Students of Yokoze Junior High School in Japan produced a beautiful film in honor of their hometown. We find this inspiring if you are looking to update your school’s showcase video. The Yokoze team share their story from the student perspective and layer the film with stunning environment shots, bold graphics and "Setsuna" to unpack the details of what they accomplished.
Jung von Matt created a stunning mobile experience for BMW.com. You will be inspired by strong performance and cool creative. It will remind you of the importance to focus on the mobile experience of your website to impress anybody exploring your school’s story from their phones. Which is, of course, nearly everybody.
The Radio Flyer Imaginary Poster blows our minds. Radio Flyer has made a huge creative effort here to market directly to the child. I’ve spoken to many of you lately on how parents are involving their children in the discovery of schools more than ever. Be inspired by how Radio Flyer is capturing the imaginations of the children while demonstrating their innovative use of technology for the parents.
You may be thinking, “These examples are great, but my budget is nowhere near what these brands spend on their marketing”. This may be true, but it is always better to be driven by big, powerful ideas when it comes to sharing your school's story. There is always a way to apply stronger creative within the means of your school marketing budget.
We can help you do this.
See you next Monday,