Take a look at how Adidas shares information about Sports.
They resist the urge to talk about all the sports they support and participate in. Instead, they strategically focus on four areas that set the Adidas brand apart.
You can apply this approach to how you express the strengths of your school. Rather than speak about every subject area that is expected of an innovative school, focus on specific areas that highlight what sets your school apart.
Highlight areas that are powerful, motivational and strong.
Just like Adidas.
We hope Adidas makes an impression on you and inspires a few ideas for incremental design improvements for your school’s story.