#GivingTuesday for School Marketers

#GivingTuesday is a big day.

Many brands take advantage of #GivingTuesday to share who they really are and so should you.

“#GivingTuesday rallies, organizes and amplifies the philanthropic efforts of over 30,000 organizations worldwide. The intent? To encourage and amplify small acts of kindness from giving donations, time or resources by harnessing the power of social media and people’s innate generosity to create real positive change in their communities. From small, local businesses to large multi-nationals such as Google, H&M and The Guardian, companies are developing creative executions and expressions for how their brands get involved and make an impact.”
Simon Mainwaring
#GivingTuesday: Why And How Your Brand Should Get Involved | CMO Network

#GivingTuesday is a strong day to share stories that celebrate the real efforts among your students, faculty members, and families for positive change in your community and beyond.

Sing their praises tomorrow. These stories will sincerely show (vs. tell) your audiences the true nature and character of your school’s community.


If you didn’t plan ahead for #GivingTuesday, do not worry. Your involvement with #GivingTuesday can be simple. Post a few pictures of your 2019 philanthropic events – big and small. Add a sincere caption and the #GivingTuesday hashtag and you will be officially part of the international movement.

Remember that #GivingTuesday is not just for social. You should feature your school’s proud philanthropic efforts in your next newsletter and in your upcoming tours. These stories will truly reflect the character of your school, your students, and your community.

Here’s to a strong #GivingTuesday and stay tuned for next week when we will share more strong hashtags to add to your 2020 content calendar.

See you next Monday,  


We help schools grow with stronger stories. Strong messaging and strategic content marketing drive the right enrollment, greater support, and more impactful community involvement. Stronger stories lead to stronger schools.