To be truly authentic, look to your current Gen-Z students to help develop stronger stories around their successes and perspectives. Experiment with how to allow your Gen-Z students to take the reins of certain elements of your school’s story. Develop a strong brief and give them strong direction, then allow them to create.
Start by giving them a ‘column’ on your blog or a story stream on your Instagram or Snap-chat. If you are braver, give them the creative freedom to share your faculty stories.
Whatever you choose to experiment with, allow true Gen-Z voices to shine through. Of course, you should edit – just resist the urge to create.