A design refresh feels so good – 3 Tips to make it happen

Today is a great day. Today marks our 100th post.  That means 100 Mondays, 100 strong ideas and 100 chances to connect with more and more school directors, marketing and communication managers, and creative agency folks who have welcomed us into their inboxes.

Wow. 100 feels great.

 

You know what feels even better? A site design refresh.

Many of our readers may not even notice, but a site refresh has been on our to do list for months. Our daily client work, tactics, follow-ups, and inquiries always take daily priority and often leave us with not enough hours in the day to focus on our story. But alas, we got it done in time to celebrate 100 posts.

Our blog is now easier to read. Our site is now easier to navigate. They are both cleaner, stronger, and a better reflection of who we are and what we offer.

Yes. A site refresh feels great.

While a site refresh is not a rebrand or a new website build from scratch, it can still feel daunting and overwhelming. If you’ve been thinking about (or seriously can’t wait for) a site refresh for your school’s story, here are 3 tips to help you make it happen.

1. start somewhere (not everywhere)

You have a significant website to manage. You have many pages, many messages, and many stories. There are so many things you probably want to do for a stronger site and to improve your overall story, but where do you even start?

The answer: Start somewhere, but not everywhere.  

Choose one landing page, one section of your evergreen ‘about’ content, or one auxiliary program. Choose somewhere you can experiment with and apply new creative strategies to. Then have fun with it. Get it to where you want it and push it live. Then see how your audiences (yes, internal and external) react.

Learn from their reactions, make adjustments, and continue on with your next page, section or program.

2. clean up the copy noise

I bet you have added a lot to your school’s story over the years –  new programs, stories, tactics, links…

Adding (and adding) to your school’s story can often add up to a lot of noise on your site, making it hard for your audiences to get to what they need.

A great place to start a refresh is to clean up the copy noise. Here’s how:

  • Identify the top 3 pages of your site based on visitor traffic.
  • Choose one of these pages and look at it with a very clear mindset.
  • Identify the most important information your audiences need on that page.
  • Identify the most important action you want your visitors to take on that page.
  • Then edit, edit and edit some more. Cut out all unnecessary words, simplify sentences, eliminate paragraphs. Edit your copy down to only the most necessary and powerful words.

Your copy clean-up will result will be a stronger page.

3. give yourself time

Once you get started, you are going to want to do it all. Please be honest with yourself. A site refresh will not happen in one day. It cannot happen in one week. It has to be constant. 

Give your refresh the consistent time it needs. Dedicate 1 hour per week to refreshing your site’s evergreen content. Block out your calendar with a recurring meeting and commit that time to making incremental improvements. Do not let your daily tasks take that time away from your refresh.

Then give yourself the gift of looking back at all you were able to refresh in one month, two months, three months, and beyond.

Your school’s story will be stronger and it will feel great.

 Happy 100th post!

See you next Monday,

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About HelloMethod

Stronger Stories > Stronger Schools

We help schools grow with stronger stories. We are inspired by schools of all kinds and the stories of the people who dedicate their lives to their students. These stories matter and we help make them stronger with strong strategy, design, and content marketing.