You have a significant website to manage. You have many pages, many messages, and many stories. There are so many things you probably want to do for a stronger site and to improve your overall story, but where do you even start?
The answer: Start somewhere, but not everywhere.
Choose one landing page, one section of your evergreen ‘about’ content, or one auxiliary program. Choose somewhere you can experiment with and apply new creative strategies to. Then have fun with it. Get it to where you want it and push it live. Then see how your audiences (yes, internal and external) react.
Learn from their reactions, make adjustments, and continue on with your next page, section or program.