Here are a 3 books to add to your summer beach reads. Each delivers its own perspective on individuality, creativity and outward optimism for stronger stories. And, of course, we believe stronger stories lead to stronger schools.
Want to share content about your school that captivates your audiences? Of course you do.
Well, Stephen King knows a thing or two about writing stories that captivate people. Millions of people.
While you may not be taking on an original novel this summer, there is plenty in this book to inspire your school’s website content, blog posts, emails and other materials.
#2: Creative Confidence: Unleashing the Creative Potential Within Us All by Tom Kelley and David Kelley
Brought to us by the team at IDEO, who we are most definitely adding to our List to Learn From, this book brings a creative, outward perspective to good storytelling and design for marketers in every industry. Even education.
#3: Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan and Dharmesh Shah
Get down to the brass tacks of school marketing with this one. While it may seem vintage for today’s digital world (© 2010), much of the guidance in here is timeless. Recommended by Brendan Schneider of Sewickley Academy and SchneiderB, this classic provides strong best practices for sharing your stories and being found by those who need to hear them most.
(It is worth noting that there is an updated edition but we like this title best. It gets right to the end benefit for the readers with the subtitle.)
NB: We have no affiliation with these authors (although, we would love to meet each one) and get nothing from recommending these specific books. We simply think you will learn from each as you relax, reflect and get ready to take on stronger stories for the next academic year.
See you next Monday,