A Stronger Story for Friends

We are proud to launch a stronger story for Friends.

We helped design a stronger identity, stronger website, and stronger overall story for a Friends school with a profound commitment to early childhood education: Scarsdale Friends.

Scarsdale Friends came to us wanting to update their website. As a result, we delivered:

  • A story framework that set the direction for their story based on original audience insight and a strategic faculty workshop.
  • A stronger visual identity including an updated logo, color palette, iconography, imagery use, and overall design direction.
  • A stronger tone of voice and stronger detailed copy expressing their unique character and meaningful approach to education.
  • A stronger website delivered within the technology of their choice.

Below are a few strong highlights to be inspired by.

A stronger identity: Logo update

This stronger identity expresses the traditional values and modern warmth of Friends:

A stronger first impression: Homepage design

We achieved a homepage that is easy to read and easy to navigate (remember our lessons about Moms?). Plus it connects parents to a school filled with laughter and sunshine:

A stronger story: Overall design and copy

We achieved a stronger overall story that balances the joy for learning, the importance of laughter, the love of creativity, and an authority in early childhood curriculum. You will also find that we integrated parent proof throughout:

We hope you enjoy this stronger story for Friends as much as we enjoyed building it.

See you next Monday,

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