Advanced design: Tips for strong typography

The Story Audit we shared last week is all about consistency. Consistency is an attribute of a strong story. It is also an attribute of strong design.

When it comes to strong design, we love to learn from IDEO. IDEO is consistently on our List to Learn From. They always heighten our outward perspective and optimism for stronger stories.

When you are ready to take your Story Audit beyond the basics of fonts and colors we shared last week, you can assess your school’s story across more advanced elements like typography.  Here are 7 tips from IDEO for more consistent typography to help you.

As you read IDEO’s tips, think about how well you apply these best practices in typography to your school’s story.

The more consistent you are across all elements of design and brand identity, the stronger your school’s story will be.

Enjoy. 

See you next Monday, 

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