#GivingTuesday for School Marketers

Tomorrow is a big day.

Tomorrow is #GivingTuesday.

Many brands take advantage of #GivingTuesday to share who they really are and so should you.

“#GivingTuesday rallies, organizes and amplifies the philanthropic efforts of over 30,000 organizations worldwide. The intent? To encourage and amplify small acts of kindness from giving donations, time or resources by harnessing the power of social media and people’s innate generosity to create real positive change in their communities. From small, local businesses to large multi-nationals such as Google, H&M and The Guardian, companies are developing creative executions and expressions for how their brands get involved and make an impact.”

#GivingTuesday: Why And How Your Brand Should Get Involved
Simon Mainwaring | CMO Network

#GivingTuesday is a strong day to share stories that celebrate the real efforts among your students, faculty members, and families for positive change in your community and beyond.

Sing their praises tomorrow. These stories will sincerely show (vs. tell) your audiences the true nature and character of your school’s community.

How to share #GivingTuesday stories:

If you didn’t plan ahead for #GivingTuesday, do not worry. Your involvement with #GivingTuesday can be simple. Post a few pictures of your 2019 philanthropic events – big and small. Add a sincere caption and the #GivingTuesday hashtag and you will be officially part of the international movement.

Remember that #GivingTuesday is not just for social. You should feature your school’s proud philanthropic efforts in your next newsletter and in your upcoming tours. These stories will truly reflect the character of your school, your students, and your community.

Here’s to a strong #GivingTuesday and stay tuned for next week when we will share more strong hashtags to add to your 2020 content calendar.

See you next Monday,

P.S. I am sure you have many strong stories about the innate generosity of your Faculty members and we’d love to help you tell them. Take advantage of the Faculty Story Flash Sale – only two weeks left!

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