Marketing to Millennial Parents

Millennials are a big deal for school marketers. We always need to think about millennial parents as we share our stories. We need to think about how they want to hear our stories, the questions they demand (immediate) answers to, and the most effective strategies to build smarter campaigns that help them lean in.

An article with tips on marketing to millennials came into our inbox this week from an entrepreneur blog we read for an outward perspective on effective marketing strategies. It offered strong reminders on tactics that work when marketing to millennials. We thought you would appreciate the reminders, too.

Here’s a strong summary:

User-generated content works:

Your current millennial parents are your most valuable resource when it comes to sharing your school’s story.

Instagram works:

Use Instagram to capture and share personal experiences and stories from your campus.

YouTube works:

Millennials (and Gen-Z) watch YouTube and it should be a priority within your marketing mix.

Influencer marketing works:

Stay connected with bloggers and social media influencers who target the same millennial parent audience as your school.

Mobile needs to work:

We are all on our phones. Your school’s story needs to work on that small, smart screen.

Read the full article for tips on how to market to millennials here.

For more strong ideas on marketing to millennials, check out the popular articles we’ve published:

See you next Monday,

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