We are passionate about outward optimism. It is part of our manifesto and we bring it to every project, big and small.
What is outward optimism?
Outward optimism is a way to seek inspiration and new ideas for your school’s marketing. It is the commitment to know, observe and learn from brands your audiences love – brands far outside the independent school sector just like we have with Adidas and SoulCycle.
Owen Sanderson, a business designer from IDEO, recently wrote about the same idea. At IDEO, they call it analogous research. He shares a powerful case for analogous research (aka outward optimism) on the Octopus Blog.
It might just be the change in perspective you to share a stronger story for your school.