Stronger Call-to-Action for School Websites

Let’s get tactical today.

We’ve talked about the importance of a Priority Action Strategy – especially for a stronger homepage and when you want a stronger mobile experience for your priority audiences.

A key detail for the successful execution of a Priority Action Strategy:

Strong Call-to-Action Button Design

CTA buttons may seem like a simple detail, but give them ongoing attention and you will realize stronger conversion rates for the immediate goals you set across prospective parent lead generation, event response rates and fundraising support.  

Here are two articles for practical and effective CTA button design tips you can apply to your school’s website right away.

Hubspot: 31 Call-to-Action Examples You Can’t Help But Click

UXPlanet: 8 Handy Tips on CTA Button Design

Our Advice:

Continually test what works best for your priority audiences. Getting to the right size, color,  words, and flow will help you meet exceed the immediate conversion goals you set for your marketing priorities.

And as for us:

See you next Monday,

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