Allow me to share a trick that works for improving your email open rates:
Simple as that.
Say thank you and say it in your subject line.
Here’s the story…
We are currently working on a new triggered email series to help a school improve new parent engagement and lead generation.
We are helping them adopt a strong “if this > send email” approach and improve engagement with prospective parents based on interactions parents have with the school. Interactions include actions like a site visit, email open, social media share, formal inquiry, open house attendance and taking a tour.
We were in the trenches of email creative last week and took a moment to look for inspiration on subject lines. That is when we were reminded of the power of thank you with this article.
Thank you works, especially in a subject line.
We experienced the power of thank you ourselves in our Monday emails to you. While our open rates are nearly always 50-59%, our Thank you for your content calendar email in 2018 resulted in our highest open rate for the year: 62.5%.
Now, that is strong.
If email is a big part of your marketing mix and you are looking to improve your metrics, try the power of thank you in your subject lines.
See you next Monday,
Ready to launch a triggered email campaign to support your school’s story?